PRESS RELEASE: Cincinnati Open and Legends Announce Record-Breaking Merchandise Sales for 2024 Tournament

Merchandise Revenue and Per Caps Doubled Previous Year

The 2024 Cincinnati Open achieved record-breaking retail sales in the first year under operations by global premium experiences company Legends. The 2024 tournament, which ran from August 11-19 at the Lindner Family Tennis Center, saw merchandise revenue and per caps double the previous year and mark a tournament record. Tournament attendees experienced a completely overhauled on-site retail store and shopping experience this year with new and expanded product offerings that drove excitement amongst tennis fans in attendance.   

“Introducing a new name and logo in 2024 necessitated a new merchandise experience, and the response we saw from fans as a result of our partnership with Legends far exceeded expectations,” said Bob Moran, President of Beemok Sports and Entertainment. “The volume of fans wearing the new Cincinnati Open gear and the overwhelmingly positive feedback we received were key factors to the success of this year’s tournament and are indicative of the opportunities that lie ahead.”

“The energy around the 2024 Cincinnati Open was electric. Our team met the moment, creating an on-site shopping experience that aligned with the excitement on the courts while providing the best service to every customer that walked through the door,” said Kirta Carroll, President, Legends Global Merchandise. “We are thrilled with the attendees’ response and excited to work in partnership with the Cincinnati Open team to continue enhancing our offerings and the shopping experience for next year and beyond.” 

For the 2024 tournament, Legends constructed an expansive retail shop spanning 11,000 square feet featuring the largest collection of Cincinnati Open and tennis merchandise in the history of the tournament. Over 850 items from more than 30 brands and vendors, including new offerings from FILA, Tasc, Straight Down, Garb and Yeti, were available for fans of all ages. The top-selling items were oversized tennis balls, headwear and the official 2024 Cincinnati Open on-court player towel. Legends is the official on-site merchandise provider for the Cincinnati Open.

Click the following link to view photos of the 2024 Cincinnati Open Shop.

Legends’ fully integrated retail and merchandising vertical solution works with world-class clients around the globe across eCommerce, in-venue retail, large-scale live event, brick-and-mortar store operations, licensing and customer merchandise. This includes vast experience developing and operating on-site retail at some of the world’s largest sporting events and premier venues including the Super Bowl, PGA Championship, Paris 2024 Olympic and Paralympic Games, SoFi Stadium, Yankee Stadium and more.