PRESS RELEASE: Chad Estis Expands Role at Legends to Become Executive Vice President & Chief Revenue Officer
Bill Rhoda Named Executive Vice President of Business Development
Legends today announced that longtime executive Chad Estis has taken on a new and expanded role as Executive Vice President & Chief Revenue Officer. Estis, who will continue his key responsibilities as an executive with the Dallas Cowboys, will now lead Legends’ sales, partnerships and college divisions, its research arm, CSL International, and business development.
In addition, longtime Legends leader Bill Rhoda has been named Executive Vice President of Business Development for the combined company – Legends and ASM Global. Rhoda will focus on growing Legends’ partner portfolio across the company’s end-to-end service solution, which includes all areas of venue operation and revenue generation for brands and venues in sports, entertainment, attractions, conventions and leisure industries.
“Chad has been an integral part of Legends since the beginning, and his early vision for the company has paid off in transformative ways,” said Dan Levy, CEO, Legends / ASM Global. “Every client I meet talks about how much they value Chad and Bill’s expertise. Their experience and deep understanding of our client and customer-focused mission will keep driving innovation and excellence in this next era of Legends.”
A foundational figure at Legends since the company’s inception, Estis has played an important role in assembling the team that drives the company’s current success and supported the growth of the organization from a hospitality provider to the holistic service solution it is today. His expanded role will allow him to leverage his deep industry knowledge and forward-thinking approach to further solidify Legends’ position at the forefront of the industry.
Estis commented: “It has been a privilege to watch Legends grow into an industry leader, helping countless properties succeed along the way. This is an extraordinary time in sports and entertainment, and we are perfectly set to seize the unprecedented opportunities ahead. We are fortunate to have leaders like Bill, who has significantly driven growth and innovation across our service platform. I am eager to be part of a team that continues to lead the way in our industry.”
Added Rhoda: “With exciting prospects on the horizon, Legends is poised to take a huge step forward in growing our business and delivering even greater results for our partners. I am excited to expand my role and work alongside Chad, whose leadership and expertise will be invaluable as we continue building on our strong foundation and creating new possibilities for our clients.”
Additional leaders within Estis’ team include: Mike Behan, President, College; Chris Hibbs, President, Partnerships; Mike Ondrejko, President, Sales; Matt O’Neil, Chief Content & Experience Officer; and Ben Wrigley, President, CSL International. As part of Legends’ acquisition of ASM Global, the commercial partnerships and premium sales teams from ASM Global have joined Hibbs’ and Ondrejko’s teams, respectively.
Estis currently serves as Executive Vice President of Business Operations for the Dallas Cowboys and previously held the role of Executive Vice President at Legends. At the Cowboys, he has been instrumental in the franchise’s growth, overseeing business operations for the team, AT&T Stadium, and The Star in Frisco. His contributions have been numerous and industry-defining, helping to establish the Cowboys as the most valuable sports franchise in the world.
Since joining Legends in 2011, Rhoda has played a crucial role in the growth of Global Planning, where he previously served as President. He led market feasibility, project development, and analytics for major projects like the Los Angeles Stadium and Entertainment District and The Star in Frisco. Rhoda’s experience spans the globe, encompassing professional sports facility development, convention centers, and entertainment districts. He has collaborated with representatives from sports teams, government entities, development groups, and management companies, providing analysis for clients ranging from the National Football League to large equity firms looking to venture into facility development. Rhoda was previously a principal at CSL, directing sports services and consulting on large-scale projects, prior to Legends’ acquisition of the business in 2011.