SPORTTECHIE: Legends Expands Analytics Capabilities With 4Front Acquisition

Global sports and entertainment advisory company Legends has bought data analytics and digital media company 4Front. Legends’ Global Technology Solutions division will now be headed by 4Front co-founders Josh Kritzler as its new co-president and COO, and Dan Migala as co-president and CRO.

4Front brings with it a long list of customers in the sports world, having consulted with Chelsea FC, the Chicago Bears, New York Mets, Oklahoma City Thunder and the NCAA. Legends has provided technical solutions for major venues across the sports world, including SoFi Stadium, Yankee Stadium and AT&T Stadium. The company’s solutions span venue management, ticket sales and fan experiences.

Legends partnered with the Professional Fighters League last year and received an equity stake in the league. Legends will oversee sponsorship, ticketing sales and venue operations for the league, as well as help develop a training venue.