PRESS RELEASE: Arsenal Appoints Legends to Manage Sales and Delivery for Meeting and Event Business at Emirates Stadium

Arsenal announced today the appointment of global premium experiences company Legends to manage sales and delivery for the club’s non-match day meeting and event business at Emirates Stadium. Working in partnership, Arsenal and Legends will leverage the wide range of facilities at Emirates Stadium to maximize non-matchday revenue.

The partnership will reenergise the meetings and events market bringing the iconic Emirates Stadium to life on non-matchdays. Boasting an array of versatile, modern, and luxurious spaces, The Emirates Stadium offers everything event planners would expect of a stage hosting one of the world’s most successful football clubs. The meetings and events business at Emirates Stadium caters to a wide range of events from private intimate meetings to large multi-day, multi-space conferences, and Christmas parties. A truly unique setting, with added value to be able to offer behind-the-scenes tours and merchandise to create a memorable visit.

clubs. The meetings and events business at Emirates Stadium caters to a wide range of events from private intimate meetings to large multi-day, multi-space conferences, and Christmas parties. A truly unique setting, with added value to be able to offer behind-the-scenes tours and merchandise to create a memorable visit.

“Emirates Stadium is a first-class venue with global appeal in a highly accessible London location that offers a wide range of customizable opportunities for events,” said Ryan Tawwater, Vice President of International and Special Projects, Legends Hospitality. “Legends is excited to collaborate with Arsenal to develop a proactive approach to drive revenue across the venue on non-matchdays.”

Tom McCann, Arsenal’s Venue Director, said: “We’re delighted to confirm our new partnership with Legends. Emirates Stadium is a fantastic venue with brilliant connections in the heart of London. We have a strong track record of hosting some brilliant events, and we’re excited to work with Legends to build on this.”

Legends is partnered with many of the world’s most iconic sports, entertainment, and attractions brands, providing a holistic, data-driven service solution. Throughout Europe, Legends also counts Real Madrid, FC Barcelona, Liverpool FC, and Manchester City FC, among many others, as clients.

For more information and event enquiries for Emirates Stadium, interested parties can visit https://www.arsenal.com/the-club/Meetings&Events or email arsenalevents@arsenal.co.uk.