SPORTS BUSINESS JOURNAL: Detroit Pistons E-Commerce Rights Assumed by Legends
November 18, 2020
The Pistons’ e-commerce rights have been assumed by Legends, and the team’s Pistons313shop.com URL is now active. Legends takes rights that were held by Delaware North, which continues to operate the Pistons’ brick-and-mortar merchandise sales. The new e-commerce site will also sell licensed merchandise for the Pistons’ Motor City Cruise G League team, and its NBA 2K League eSports franchise, the Pistons Gaming Team.