Taylor Baird is a Manager, Collegiate Partnerships with Legends College and has over 16 years of experience in market research, including over eight years providing research and financial planning services for a variety of sports and entertainment facilities.

Taylor’s collegiate athletics sports venue experience includes feasibility study planning and execution for more than 50 universities focused on areas such as market conditions, facility design trends, market demand, financial projections, revenue maximization, and development of funding plans. Examples of Taylor’s projects include Amon G. Carter Stadium (TCU), Blue Bell Park (Texas A&M), Camp Randall Stadium (Wisconsin), Doak Campbell Stadium (Florida State University), Kyle Field (Texas A&M), Memorial Stadium (Nebraska), New Ryan Field (Northwestern), Notre Dame Stadium (Notre Dame), Pete Maravich Assembly Center (LSU), Reser Stadium (Oregon State), Snapdragon Stadium (San Diego State), and Spartan Stadium (Michigan State), among others