Oklahoma City Thunder

SITUATION

Legends was tasked to drive Tune-in lift and ticket sales revenue.

OBJECTIVES

Boost TV viewership in various markets around OKC during regular season games. Increase ticket sales revenue by serving media across various digital channels

STRATEGY

• Drove results by serving media across Facebook, Instagram, Display, YouTube, Search & Connected TV

• Updated game-specific creative throughout the season featuring specific players to increase TV viewership

• Tested unique ad formats including videos, social and display, while comparing click and engagement rates
• Targeted various 1st and 3rd party data audiences across social, display and search to drive ticket sale conversions at different parts of the buying funnel

RESULTS

2,800+ Ticket sale conversions

7.9% Engagement rate on social channels for tune-in