Evil Geniuses

SITUATION

Upon completion of three major tournaments in the fall of 2019, Evil Geniuses approached Legends to help measure and demonstrate value to multiple jersey patch partners across digital broadcast and on social.

OBJECTIVES

Capturing comprehensive media value across live streams of tournament broadcasts on Twitch, re-posted videos on YouTube, and across team and player owned Facebook, Twitter, & Instagram social media handles.

STRATEGY

Train AI model on key jersey patch partners, aggregate all broadcast streams and identify relevant social handles, and extrapolate media value across the pre-determined date range.

RESULTS

Evil Geniuses was able to communicate more than $500,000 in media value across all jersey locations to marquee partners in support of renewal conversations.