Oklahoma South Endzone Project Case Study

OKLAHOMA SOUTH END ZONE PROJECT AT OKLAHOMA UNIVERSITY

VISION:

The University of Oklahoma Athletic Department wanted to renovate and modernize the Gaylord Family – Oklahoma Memorial Stadium, including “bowling in” of the South End Zone, with the addition of premium seating inventory. In June of 2014, its multi-million-dollar budget proposal was approved and they were set begin the first phases – scheduled for completion in 2016. Oklahoma engaged Legends Global Sales to launch a true fundraising partnership that was unique in college athletics at the time.

PROJECT:

Global Sales began work developing a plan that would seamlessly combine two staffs and two cultures into one cohesive unit. In January 2015, a comprehensive fundraising strategy was rolled out, which included:

• A multifaceted donor communication plan
• Implementation of a premium waitlist to engage new donor prospects
• Detailed methods to track activity and revenue

RESULTS:

• Hired and trained nine Legends staffers who worked in conjunction with the current development staff out of the newly constructed Oklahoma Sales Center
• Conducted over 3,000 face-to-face meetings with Sooner Club Donors and non-affiliated prospects
• Increased total Sooner Club donors by 6% during the premium seating campaign
• Provided extensive expertise for various other University of Oklahoma objectives including new bowl pricing and analytics of Oklahoma donor seating priority