Sarah Minkoff

Vice President, Global Sales

Sarah Minkoff rejoined Legends in June 2024 as Vice President, Global Sales. Sarah supports Legends’ current and future partners by leveraging data and insights to improve sales and marketing tactics, drive revenue and improve overall sales processes and provide guidance and support to teams on the ground.

Prior to rejoining Legends, Sarah served as the University of Wisconsin’s Assistant Athletic Director for Revenue and Marketing Strategy for 2 years overseeing all department-wide strategies focused on maximizing revenue including ticket pricing, introducing new product offerings, premium seating, fundraising and marketing strategies.

Before taking an internal role at the University of Wisconsin, Sarah spent 4 years with Legends Global Sales overseeing the sales and marketing strategy that drove a 100% sell-out of the renovation of Camp Randall’s South Endzone, which includes 2,500 new premium seats through 10 unique premium products. Sarah oversaw the integration of a team of 20 Legends employees into the University of Wisconsin Athletic Department including an outbound ticket and premium sales team, development and fundraising officers and a digital marketing staff.

Prior to her roles with Legends and Wisconsin, Minkoff spent five years directing all marketing and public relations efforts for a sports network in Chicago and has an extensive agency background in brand strategy and marketing

Sarah earned a bachelor’s degree in journalism and minor in business marketing from the University of Missouri in 2011.

Sarah, a native of Chicago, lives in Madison, WI, with her husband, Ben, and their son Alexander.