THESTADIUMBUSINESS: MGM Resorts Pledges ‘Unique Experiences’ Through Allegiant Stadium Deal
MGM Resorts International has said it will create “unique and world-class entertainment experiences” for Allegiant Stadium after signing on as the latest founding partner for the new home of NFL American football franchise the Las Vegas Raiders.
The global entertainment company will also serve as the official gaming partner of the Raiders and the official home of the team’s pre- and post-game party. MGM Resorts will have prominent signage throughout Allegiant Stadium year-round, including in-stadium branding and naming rights to the west VIP entry and drop off zone.
The partnership features entitlement of the MGM Club at Allegiant Stadium, an ultra-exclusive experience with a full-service premium bar, luxury lounge and upgraded stadium seating for game-viewing. MGM Resorts will provide exclusive fan experiences before and after Raiders home games throughout its portfolio of resorts.
MGM Resorts and the Raiders said they are also committed to collaborating on community outreach programs benefiting Southern Nevada. MGM Resorts chairman and CEO, Jim Murren, said: “Las Vegas is becoming one of the top sports destinations in the world, and this partnership is a natural fit of culture and vision. Together, we look forward to creating unique and world-class entertainment experiences for our guests and Raiders fans.”
Raiders president Marc Badain added: “MGM Resorts is an institution in the gaming and hospitality industry and the activations they have planned for Raider games and all events at Allegiant Stadium will bring their best-in-class expertise to the entertainment experience.”
Legends Global Partnerships represented the Raiders to secure the founding partnership with MGM Resorts as a part of their duties as the stadium’s official premium ticketing and sponsorships agency. Desert Ford Dealers and San Manuel Casino were named as founding partners of Allegiant Stadium in November and October, respectively. Las Vegas-based travel company Allegiant signed up as the naming-rights sponsor of the stadium in August.
It was revealed last week that the Raiders had sold all available personal seat licenses (PSLs) for their move to Allegiant Stadium, generating $228m (£174.7m/€205.2m) more than was originally projected. Stadium officials also maintained the new 65,000-seat venue will open on time on July 31 amid concerns over its roof.