Dan Migala

Co-President and CRO

Legends IQ

Dan Migala joined Legends in 2022 as Co-President and Chief Revenue Officer for Legends IQ, overseeing new business and revenue growth opportunities for the growing IQ business globally.

A sports industry veteran, Dan has worked for or advised virtually every level of sports franchises, including organizations in MLB, NHL, NFL, NBA, NCAA, MLS, the LPGA, Cricket Australia, New Zealand Rugby and more on issues related to marketing, non-traditional revenue generation, sponsorship, technology, ticket sales and using analytics to drive revenue growth.

Prior to joining Legends, Dan was Co-Founder and Partner of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT was acquired by Legends in early 2022 and became part of Global Technology Solutions. Founded in 2007, Dan grew 4FRONT from himself and his business partner to a thriving organization with offices in Chicago, Dallas and Denver working with a diverse portfolio of sports and entertainment clients around the globe.

Dan has received praise from the sports marketing community for his portfolio of landmark creative marketing concepts including turning the right-field foul pole at PETCO Park into an 85-foot R11 driver as part of TaylorMade’s first-ever baseball sponsorship and suggesting the Chicago White Sox change their game times to 7:11 p.m. to appease 7-Eleven. The idea was sold instantly, achieving many accolades including earning Migala a lifetime pass to the National Baseball Hall of Fame in Cooperstown, N.Y.

Earlier in his career, Dan also served for nearly a decade as a columnist for SportsBusiness Journal and has authored three books on sports marketing. A graduate of the University of Missouri School of Journalism, Dan has served as the Director of the Masters in Sports Administration Program at Northwestern University, where he designed a “Non-Traditional Revenue Strategies” course. He holds a Masters of Sports Administration from Ohio University.