Author: Ryan Schroder

The Kansas City Chiefs have retained the services of CSL International (CSL), a third-party research firm specializing in sports and entertainment venues, to conduct market research through surveys, interviews and focus groups of key stakeholders as part of the club’s ongoing decision making related to the future home of the Chiefs in 2031 and beyond.

“As we continue exploring options and zeroing in on the decision that will be best for the organization and our fans in the long-term, the next step in the process is to gather stakeholder input on various aspects of the stadium experience – whether that’s as part of a renovation or a new build,” Chiefs President Mark Donovan said. “The professionals at CSL are leaders in this space and we are thrilled they will be handling this research over the coming months. The results will better inform us of the ways in which our Season Ticket Members, fans, partners and suite holders experience gameday and allow them to share their thoughts as we look towards the future.”

The research sessions – which will be conducted over the coming weeks – will provide participants with a unique opportunity to share ideas on potential features, amenities and seating options, with sessions focusing on one of two different potential projects: a renovation of GEHA Field at Arrowhead Stadium or a newly built stadium.

“CSL is excited to work with the Kansas City Chiefs as they explore their future stadium options,” said Ben Wrigley, President of CSL. “We will combine learnings from more than 10 new and renovated NFL stadium studies over the past decade with direct in-market testing to provide the Chiefs with clear, concise and actionable data that is grounded in market realities.”

CSL’s work will begin in the coming weeks with direct email communication to potential focus group, interview and survey participants sent by the club on behalf of CSL, with a representative mix of demographic characteristics being accounted for.

CSL, an operating division of Legends, will conduct local market assessment to ensure OKC’s future multipurpose stadium provides a world-class entertainment experience.

OKC for Soccer | OKC es Fútbol, the dynamic initiative to reimagine professional soccer in Oklahoma City, today announced that it has retained CSL to conduct a market assessment to inform the development of a best-in-class fan experience at the planned multipurpose stadium. The stadium project, in partnership with the City of OKC, is set to open in 2027 and will be operated by OKC’s pro soccer club.

CSL, an operating division of global premium experiences company Legends,  is the industry’s leading feasibility, business planning, and consulting firm dedicated to the sports, entertainment, and public assembly facility industries. Members of CSL have consulted on over 2,500 projects since the mid 1990s. Recent soccer clients include FC Barcelona, Everton F.C., Valencia CF, and Inter Miami CF.

“Our job is to ensure that Oklahoma City gets the downtown stadium it needs for women’s and men’s soccer, major concerts, and all kinds of other events. CSL is the standard bearer in developing stadium experiences around the world, and we want to work with the best,” said Court Jeske, President of OKC for Soccer. “We are striving to think big and act big as we reimagine professional soccer in the city we call home. Partnering with a global market leader like CSL, taking key learnings from Legends and their global portfolio of clients, is a positive way to begin this process.”

“CSL is looking forward to utilizing learnings from over 500 soccer stadium projects around the world and applying those to the multipurpose stadium study in Oklahoma City,” said Ben Wrigley, Chief Operating Officer of CSL.

CSL’s work for OKC for Soccer features an extensive market survey that will be made available to fans, the first step in informing decisions related to the development of a new, multipurpose stadium in downtown Oklahoma City.

The survey will be made available on OKCforSoccer.com and through OKC for Soccer social channels in early November.

Charlotte 49ers Athletics and Legends today announced a new, multi-year partnership focused on enhancing the 49ers fan experience at Jerry Richardson Stadium. The global premium experiences company will lead sales strategy, execution, and marketing to maximize Charlotte revenue generation through a data-driven sales approach for premium and general seating associated with the Stadium renovation.

The first phase of construction for Jerry Richardson Stadium will include new luxury suites, club seats, loge boxes, and ledge seats, as well as additional general seating for fans. Construction on Phase 1 will begin in 2025. Legends will collaborate with Charlotte to establish its approach to optimizing revenue generation and curating experiences for all fans as part of the new offerings at Jerry Richardson Stadium, including premium product development and pricing, corporate hospitality, premium seating, and ticket sales.

“The expansion of Jerry Richardson Stadium is an exciting project and will truly elevate the game day experience for Charlotte Football,” said Charlotte Director of Athletics Mike Hill. “We are thrilled to partner with Legends in order to maximize that experience for our fans.”

“We are excited to work closely with Charlotte to identify new, engaging, and entertaining platforms for 49er fans to connect with their school, alma mater, or favorite team while positioning the University for success and growth in the evolving collegiate athletics landscape,” said Mike Behan, President, Legends College.

Legends is the leader in advising university athletic departments on major transformational facility projects to enhance fan experiences and maximize initial capital and annual revenues. The company has partnered with Kansas University, Northwestern University, University of Notre Dame, University of Oklahoma, University of Southern California, University of Wisconsin-Madison, University of Utah, Villanova University, and San Diego State University, amongst others.