Author: Ryan Schroder
LINKEDIN: We are excited to partner with Monumental Sports & Entertainment (MSE) to take the premium experience at the new, completely modernized Capital One Arena in downtown Washington, D.C. to new heights!
LINKEDIN: Cheers to our Legends teammates who have been named to the 2025 Business of Diversity in Sports and Entertainment (BDSE) cohort class!
LINKEDIN: Cheers to another year of delivering incredible experiences around the globe
INSTAGRAM: Together, we embraced the spirit of giving to create a lasting impact worldwide.
LINKEDIN: Venue revenues expert. Company culture builder. Adaptable travel enthusiast.
INSTAGRAM: Today is International Volunteer Day and team members around the world are joining in our Global Month of Giving!
LinkedIn: This group of Faces in Legendary Places is at the top of its game when fulfilling both components of live sports experiences for fans and guests all over the world.
LINKEDIN: If finding balance is a key ingredient to success, then Cameron Stone, Legends’ Director of Accounting, is whipping up something sweet!Â
PRESS RELEASE: KSE Partners with Legends to Deliver Enhanced Retail Experience for Nuggets, Avalanche, Mammoth, Rapids Fans
Kroenke Sports & Entertainment (KSE) announced today that it has entered into a five-year partnership with global premium experiences company Legends to create a best-in-class online shopping experience for fans of its Colorado-based teams â the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (NLL), and Colorado Rapids (MLS) â at AltitudeAuthentics.com as well as on-site at the teamsâ KSE-owned venues Ball Arena and DICKâS Sporting Goods Park. Â
Legends will have the exclusive rights to manage, operate, sell, and distribute all Nuggets, Avalanche, Mammoth, and Rapids merchandise and will operate the âOfficial Team Store,â which will continue under the Altitude Authentics name. Legends will use a data and fan-led approach to develop an industry-leading customized merchandise solution that will deliver an expanded product assortment and enhanced customer experience for fans.
âOur partnership with Legends will provide our fans with a fully integrated retail experience both in-venue and online,â said Kevin Demoff, President of Team & Media Operations at KSE. âThroughout 2025 fans will start to notice a greater variety of designs and fits, plus more inviting and enjoyable atmospheres at our on-site shops.â
Other anticipated enhancements for customers include point-of-purchase customization, such as adding a name to a jersey, and faster order fulfillment and shipping.
âLegends is honored to partner with KSE and their four successful Colorado franchises to deliver seamless shopping to fans,â said Kirta Carroll, President, Legends Global Merchandise. âWe will work alongside Altitude Authentics and KSE to maximize fan expression and these teamsâ already powerful brand affinity through compelling products and premium experiences.â
Since 2019, Legends has managed and operated food and beverage services for KSE at Ball Arena, DICKâs Sporting Goods Park, and the Paramount Theatre, bringing a premium culinary program to the three Denver-area venues.
Legendsâ fully integrated retail and merchandising vertical solution works with world-class clients around the globe. This includes vast experience developing and operating eCommerce and retail experiences for some of the worldâs largest sporting events and organizations: Super Bowl, Paris 2024 Olympic and Paralympic Games, PGA Championship, College Football Playoff, Dallas Cowboys, New York Yankees, Real Madrid and a growing roster of NCAA partnerships.
