Super Bowl XLVIII Case Study

SUITE LIFE AT SUPER BOWL XLVIII AT METLIFE STADIUM

VISION

For the first time in Super Bowl history, The NFL planned to bring its marquee event to a cold weather outdoor facility: MetLife Stadium in East Rutherford, New Jersey. Banking on big demand for corporate entertainment in the New York area, the owners decided to set premium seating pricing at record high numbers, positioning the game to become the highest-grossing event in NFL History. Enter Legends Global Sales.

PROJECT
The Global Sales team was selected by the NFL to sell out remaining inventory by leveraging their strong New York relationships. To generate excitement with devoted New York fans, Global Sales redefined and extended the product offering, creating a week-long Super Bowl experience that culminated in a suite at the game. To drive awareness with the right publics, they mobilised their national sales force to connect with influential corporate contacts and spread word about this exclusive Super Bowl opportunity.

RESULTS

• 13 Super Bowl suites were sold generating $5.5 million for the NFL — all within the first 30 days of Legends Global Sales engagement