Month: November 2024

Kroenke Sports & Entertainment (KSE) announced today that it has entered into a five-year partnership with global premium experiences company Legends to create a best-in-class online shopping experience for fans of its Colorado-based teams – the Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Mammoth (NLL), and Colorado Rapids (MLS) – at AltitudeAuthentics.com as well as on-site at the teams’ KSE-owned venues Ball Arena and DICK’S Sporting Goods Park.  

Legends will have the exclusive rights to manage, operate, sell, and distribute all Nuggets, Avalanche, Mammoth, and Rapids merchandise and will operate the ‘Official Team Store,’ which will continue under the Altitude Authentics name. Legends will use a data and fan-led approach to develop an industry-leading customized merchandise solution that will deliver an expanded product assortment and enhanced customer experience for fans.

“Our partnership with Legends will provide our fans with a fully integrated retail experience both in-venue and online,” said Kevin Demoff, President of Team & Media Operations at KSE. “Throughout 2025 fans will start to notice a greater variety of designs and fits, plus more inviting and enjoyable atmospheres at our on-site shops.”

Other anticipated enhancements for customers include point-of-purchase customization, such as adding a name to a jersey, and faster order fulfillment and shipping.

“Legends is honored to partner with KSE and their four successful Colorado franchises to deliver seamless shopping to fans,” said Kirta Carroll, President, Legends Global Merchandise. “We will work alongside Altitude Authentics and KSE to maximize fan expression and these teams’ already powerful brand affinity through compelling products and premium experiences.”

Since 2019, Legends has managed and operated food and beverage services for KSE at Ball Arena, DICK’s Sporting Goods Park, and the Paramount Theatre, bringing a premium culinary program to the three Denver-area venues.

Legends’ fully integrated retail and merchandising vertical solution works with world-class clients around the globe. This includes vast experience developing and operating eCommerce and retail experiences for some of the world’s largest sporting events and organizations: Super Bowl, Paris 2024 Olympic and Paralympic Games, PGA Championship, College Football Playoff, Dallas Cowboys, New York Yankees, Real Madrid and a growing roster of NCAA partnerships.

The Kansas City Chiefs have retained the services of CSL International (CSL), a third-party research firm specializing in sports and entertainment venues, to conduct market research through surveys, interviews and focus groups of key stakeholders as part of the club’s ongoing decision making related to the future home of the Chiefs in 2031 and beyond.

“As we continue exploring options and zeroing in on the decision that will be best for the organization and our fans in the long-term, the next step in the process is to gather stakeholder input on various aspects of the stadium experience – whether that’s as part of a renovation or a new build,” Chiefs President Mark Donovan said. “The professionals at CSL are leaders in this space and we are thrilled they will be handling this research over the coming months. The results will better inform us of the ways in which our Season Ticket Members, fans, partners and suite holders experience gameday and allow them to share their thoughts as we look towards the future.”

The research sessions – which will be conducted over the coming weeks – will provide participants with a unique opportunity to share ideas on potential features, amenities and seating options, with sessions focusing on one of two different potential projects: a renovation of GEHA Field at Arrowhead Stadium or a newly built stadium.

“CSL is excited to work with the Kansas City Chiefs as they explore their future stadium options,” said Ben Wrigley, President of CSL. “We will combine learnings from more than 10 new and renovated NFL stadium studies over the past decade with direct in-market testing to provide the Chiefs with clear, concise and actionable data that is grounded in market realities.”

CSL’s work will begin in the coming weeks with direct email communication to potential focus group, interview and survey participants sent by the club on behalf of CSL, with a representative mix of demographic characteristics being accounted for.

CSL, an operating division of Legends, will conduct local market assessment to ensure OKC’s future multipurpose stadium provides a world-class entertainment experience.

OKC for Soccer | OKC es Fútbol, the dynamic initiative to reimagine professional soccer in Oklahoma City, today announced that it has retained CSL to conduct a market assessment to inform the development of a best-in-class fan experience at the planned multipurpose stadium. The stadium project, in partnership with the City of OKC, is set to open in 2027 and will be operated by OKC’s pro soccer club.

CSL, an operating division of global premium experiences company Legends,  is the industry’s leading feasibility, business planning, and consulting firm dedicated to the sports, entertainment, and public assembly facility industries. Members of CSL have consulted on over 2,500 projects since the mid 1990s. Recent soccer clients include FC Barcelona, Everton F.C., Valencia CF, and Inter Miami CF.

“Our job is to ensure that Oklahoma City gets the downtown stadium it needs for women’s and men’s soccer, major concerts, and all kinds of other events. CSL is the standard bearer in developing stadium experiences around the world, and we want to work with the best,” said Court Jeske, President of OKC for Soccer. “We are striving to think big and act big as we reimagine professional soccer in the city we call home. Partnering with a global market leader like CSL, taking key learnings from Legends and their global portfolio of clients, is a positive way to begin this process.”

“CSL is looking forward to utilizing learnings from over 500 soccer stadium projects around the world and applying those to the multipurpose stadium study in Oklahoma City,” said Ben Wrigley, Chief Operating Officer of CSL.

CSL’s work for OKC for Soccer features an extensive market survey that will be made available to fans, the first step in informing decisions related to the development of a new, multipurpose stadium in downtown Oklahoma City.

The survey will be made available on OKCforSoccer.com and through OKC for Soccer social channels in early November.