In 2010, the City of Santa Clara approved a land lease to the 49ers Stadium Authority to be used as the site of a new 68,500-seat football stadium for the NFL San Francisco 49ers.
Legends was engaged to fully manage and execute SBL and suite sales, scheduled to open in 2014. Legends designed and oversaw the construction of a multi-million-dollar state-of-the-art sales center, finalized premium designs and set all product offerings.
In just six months, Legends has sold 21 suites at Candlestick Park on four-year agreements after the 49ers went more than a year without a single suite sale. Legends has also generated more than $140M in new stadium suite sales revenue (average of 15-year lease agreements) and successfully implemented a new stadium waitlist of more than 1,000.