At Legends we are committed to delivering INNOVATIVE services for PREMIER partners to create LEGENDARY experiences. Through our team of industry experts, we work directly with team owners and executives, stadium operators, athletic departments and municipalities providing them with solutions that have a positive impact on their fan experience while simultaneously maximizing revenues.

Legends is owned by the Dallas Cowboys, New York Yankees and the Checketts Partners Investment Fund. This partnership was formed in 2008 and joins some of the most heralded and established sports, entertainment, media and financial brands and executives in their industries. Legends was born and inspired by its iconic heritage and strives to be as impactful and successful in its business endeavors as its ownership stakeholders are in theirs.